The Ideal Home Improvers List 

The Ideal Home-Improvers List is a "live" database that provides you with a unique opportunity to target affluent names at home with home improvement related and general offers.

Over 400,000 planning applications are submitted for domestic home improvements every year. 

Over 95% of domestic planning applicants are successful, going on to spend between £5,000 and £250,000 on their properties.

Research shows that a vast majority of homeowners select their contractors and suppliers whilst awaiting planning permission.

Brand new to the market this list is compiled by professional researchers from official current records and contains every home owner making a domestic planning application in the United Kingdom.

The database is updated constantly within hours of collection of the data. The most recent records, representing those applicants still awaiting approval, are available at a premium rate.

The archived names can also be selected by recency factor. Around 8,000 new names are added to the list each week  together with details of the type of project or conversion applied for as well as name and address details.

This list represents a unique opportunity to target home owners certain to have significant funds at their disposal with either specific home-improvement products or general direct marketing offers. All records are PAF verified and can be telephone number appended, MPS and TPS does not apply as planning application information is public domain. MPS & TPS verification is available from third parties if required.

The Ideal Home Improvers List is owned by DATAserve Direct Ltd - publishers of Planning News.

For sales and rentals of The Ideal Home Improvers List please phone Mrs Massingham on:  01787 220419 or 08456 44 88 14